Dr Josiane Fernandes
Lecturer in MarketingResearch Overview
Josi Fernandes is interested in the (re)organisation and creation of more ethical and responsible markets, connected with the United Nations Sustainable Development Goals (SDGs). Her work has been published by internationally excellent and world-leading journals such as the British Journal of Management, Marketing Theory, and Environmental Research Letters, among others. Her work has also figured in non-academic outlets, including The Conversation, World Economic Forum and Offrange.
Josi is also the creator and host of the Making Marketing Matter podcast, which explores the themes researched and taught at the Marketing Department in LUMS for non-academic audiences.
Josi is involved in research projects studying market-making for sustainability in a variety of cases (e.g., tourism and food). If you are a stakeholder, researcher or prospect PhD student interested in collaborating on projects around organising and infrastructuring markets for the green economy and sustainable futures, get in touch.
Current Teaching
MKTG101 - Introduction to Marketing
MKTG229 - Routes to Market
MKTG301 - Stratetgic Marketing
MKTG329 - Business to Business Marketing (Module Leader)
MKTG416 - Responsible Markets (MSc Advanced Marketing Managament) (Module Leader)
Research Grants
CAPES Scholarship (Brazil)
British Sociology Association Events Grants
LUMS Scholarship
LUMS Conference Grant
LUMS Pump Prime Scheme
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SPOON - exploring Social Practices and the Organization Of food Networks for sustainable and healthy diets
01/11/2025 → 31/10/2027
Research
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Agrivoltaics Agenda
29/11/2024 → 31/07/2025
Research
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Aquaculture market research
28/06/2023 → 07/07/2023
Consultancy
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From luxury fish to staple seafood: tracing the making of the Scottish farmed salmon market
01/12/2022 → 01/10/2023
Research
Marketing Challenge 2026
Hosting a School Visit
Researching market place-making with cyborg methodologies
Invited talk
Departmental Research Seminar with Dr Carlos Diaz Ruiz
Participation in workshop, seminar, course
Practical Tools for Addressing Modern Slavery in your Everyday Life
Oral presentation
Agrivoltaics Agenda Workshop
Participation in workshop, seminar, course
Marketing Pavilion @ Campus in the City 2025 (Lancaster)
Festival/Exhibition/Concert
Modern Slavery: co-creating joint research agendas to swing the pendulum towards supply chain justice
Participation in workshop, seminar, course
Low Carbon Agriculture 2025
Participation in workshop, seminar, course
4th Practice Theory Gathering
Participation in conference -Mixed Audience
The Journal of Practice Theory (Journal)
Editorial activity
Transdisciplinarity in Scientific Research
Invited talk
To PhD or not to PhD?
Invited talk
CCI Roundtable Session on The Cost of Living Crisis
Participation in workshop, seminar, course
Marketing Theory (Journal)
Editorial activity
Making Marketing Matter Podcast
Other
Behind the scenes of Rolls-Royce
Invited talk
3rd Practice Theory Gathering
Participation in conference - Business/Professional
Lancaster Intellectual Party 2023
Participation in conference -Mixed Audience
17th Organization Studies Workshop
Participation in conference - Business/Professional
Something fishy: the trouble with salmon markets and marketing
Invited talk
Journal of Business Research (Journal)
Publication peer-review
Marketing (Organisational unit)
Other Membership
High Art and High Finance: Performing Financialisation in the Art Market
Examination
2nd Practice Theory Gathering
Participation in conference -Mixed Audience
Lancaster Intellectual Party/Summer Conference 2022
Participation in conference -Mixed Audience
Lancaster Intellectual Party/Summer Conference 2022
Participation in conference -Mixed Audience
Lancaster Intellectual Party/Summer Conference 2021
Participation in conference -Mixed Audience
British Academy of Management (BAM) 2021 Conference
Participation in conference -Mixed Audience
36th EGOS Colloquium
Participation in conference -Mixed Audience
Marketing (Organisational unit)
Membership of committee
Recrtuiment Lead
Other
NSS champion
Other
35th EGOS coloquium
Participation in conference -Mixed Audience
Intellectual Party Summer Conference 2019
Participation in conference -Mixed Audience
LancStockBurgh
Participation in conference -Mixed Audience
Intellectual Party/Summer Conference 2018
Participation in conference -Mixed Audience
3rd LancStock Market Studies Workshop
Participation in conference -Mixed Audience
5th Interdisciplinary Market Studies Workshop 2018
Participation in conference -Mixed Audience
Lancaster University Postgraduate Research Conference
Participation in conference -Mixed Audience
Lancaster’s Intellectual Party/Summer Conference 2017
Participation in conference -Mixed Audience
Alliance Manchester Business School DOCTORAL AND RESEARCH CONFERENCE
Participation in conference -Mixed Audience
2nd Academy of Marketing Publishing Workshop
Participation in workshop, seminar, course
2nd LancStock Market Studies Workshop
Participation in workshop, seminar, course
6th STS Postgraduate Conference
Participation in workshop, seminar, course
Interdisciplinary Market Studies Workshop
Participation in workshop, seminar, course
Dean's Award
Prize (including medals and awards)
Centre for Technological Futures , Pentland Centre
- Academy for Gender and Social Justice Research in Organisations
- Centre for Sustainable Soils
- Pentland Centre