Dr Killian O'Leary
Lecturer in MarketingResearch Overview
My research is situated in the domain of Consumer Culture Theory, which looks at the intersection of consumption, markets and culture. To date I have studied diverse contexts such as online poker, Irish road bowlers, anonymous social media apps, fantasy football players, consumers with disabilities and carers. In my research I tend to apply qualitative methods such as ethnography, netnography and in depth interviews as a means to build inductive reasoning to interpret consumers marketplace actions. My work has appeared in international peer-reviewed journals including Marketing Theory, European Journal of Marketing, Consumption, Markets & Culture and the Journal of Gambling Studies.
Current Teaching
Current teaching includes:
Postgraduate Teaching
MKTG503 Consumers
MKTG506 Digital Marketing
Undergraduate Teaching
MKTG233 Digital Marketing
MKTG310 Marketing Research and Consultancy Project
External Roles
Early Career Researcher Representative for the Academy of Marketing
Member of the Academy of Marketing Executive Committee
Member of the Academy of Marketing Research Committee
PhD Supervision Interests
Killian is available to supervise PhD projects. His own research interests centre on understanding how consumption, markets and culture intersect through qualitative research methods. Previously he has worked on understanding how both digital and analog subcultures operate, studying how adolescents use anonymous social media apps and how Irish road bowlers re-appropriate public spaces for gambling consumption. More recently he has studied consumer experiences of disability and marketplace accessibility. Central to this research has been his involvement on a project entitled the Marketplace and I - a disability arts led exhibition. Killian is willing to supervise PhD projects on digital consumption, consumer disabilities, subcultures, gambling, sustainability and more generally 'wild and wacky consumer oddballs' (Bode and Ostergaard, 2013). His current wishlist for projects includes 1. Embodied understandings of marketplace accessibility and disability, 2. Gambling and consumer culture, 3. Alternative methods approaches to research i.e. arts based methods, introspection, poetry, exhibitions etc. 4. Alternative or lesser known subcultures or brand communities, 5. The consumption of Guinness among Gen Z'ers, and Oh something on Lego, who doesn't like Lego!
The Sketchbook Library
01/08/2024 → 30/09/2025
Research
Academy of Marketing Early Career Researcher Resources (AMECRR)
04/01/2021 → 29/09/2029
Research
Marketplace and I Accessibility Training
01/06/2016 → 01/06/2029
Consultancy
Wentworth Castle
Consultancy
Wray Castle
Consultancy
Accessibility Consultancy with Lancaster City Council
Consultancy
Departmental Research Seminar with Dr Carlos Diaz Ruiz
Participation in workshop, seminar, course
Academy of Marketing ECR Capacity Building Workshop -Doing Policy-Relevant Research and Having an Impact
Participation in workshop, seminar, course
Little Theatre Guild Conference
Participation in conference - Business/Professional
Marketplace and I Accessibility Training
Consultancy
Academy of Marketing
Participation in conference - Academic
Leanne Hornby
Hosting a student (Other)
Marketing department PhD student workshop
Participation in workshop, seminar, course
Marketplace and I Accessibility Training
Consultancy
Marketplace and I Accessibility Training
Consultancy
Marketplace and I Accessibility Training
Consultancy
Marketplace and I Accessibility Training
Consultancy
Marketplace and I Accessibility Training - National Trust Inspiration Session
Business Course/Training
University of Birmingham
Visiting an external academic institution
Marketplace and I Accessibility Training
Consultancy
Marketplace and I Accessibility Training
Business Course/Training
Marketplace and I Accessibility Training
Consultancy
Academy of Marketing (External organisation)
Membership of board
Journal of Marketing Management (Journal)
Editorial activity
Qualitative Market Research: An International Journal (Journal)
Editorial activity
Academy of Marketing ECR Initiatives Funding
Review of Award Applications
Contribution to Transport Committee and the Railways Bill
Parliament
Marketplace and I Accessibility Training
Business Course/Training
Lancaster City Council
Business Engagement
PhD Viva Examination
Examination
Marketplace and I Acessibility Training - Refresher Session
Consultancy
Academy of Marketing
Participation in conference - Academic
Journal of Marketing Management (Journal)
Publication peer-review
Marketing Theory (Journal)
Publication peer-review
Consumption, Markets and Culture (Journal)
Publication peer-review
CCI Roundtable Session on Halloween: History, Lore, & Consumption (2023)
Public Lecture/ Debate/Seminar
The Marketplace and I was displayed at, and partook in the 2022 Lancaster Chamber of Commerce Expo at Morecambe College
Participation in conference - Business/Professional
Marketplace and I Accessibility Training
Consultancy
Academy of Marketing Conference
Participation in conference - Academic
Marketplace and I Accessibility Training for Age Scotland
Consultancy
Marketplace and I Exhibition for Beaumont College
Festival/Exhibition/Concert
Marketplace and I Accessibility Training
Consultancy
PhD Examination of Quynh Hoang
Examination
CCI Roundtable Session on Subcultures of TikTok
Public Lecture/ Debate/Seminar
Marketplace and I Accessibility Training
Consultancy
Marketplace and I Accessibility Training
Consultancy
Lancaster University Library Festival
Festival/Exhibition/Concert
Edinburgh Fringe Festival
Festival/Exhibition/Concert
The Gregson Lancaster
Festival/Exhibition/Concert
Academy of Marketing
Participation in conference - Academic
CCI Roundtable Session on Technoconsumption and Artificial Intelligence
Public Lecture/ Debate/Seminar
CCI Roundtable Session on Halloween: History, Lore, & Consumption
Public Lecture/ Debate/Seminar
Rural Arts
Festival/Exhibition/Concert
The Marketplace and I: Commerical Experiences of Disability Explored Through Art
Types of Public engagement and outreach - Festival/Exhibition
Academy of Marketing (External organisation)
Membership of board
Academy of Marketing (External organisation)
Membership of committee
- Centre for Consumption Insights