Dr Beatriz Rodriguez Garcia

Teaching Fellow in Marketing

Profile

I am a Teaching Fellow in Marketing and Programme Director for both the BSc Marketing and the IBM programmes at Lancaster University. Since 2019, I have been a Fellow of the Higher Education Academy, reflecting my sustained commitment to high-quality, student-centred teaching. I represent SIME on the Faculty’s ESEC committee and serve on the SIME Steering Committee, contributing to strategic decision-making, curriculum development, and the enhancement of teaching and learning practices. My teaching spans undergraduate and postgraduate levels, with particular expertise in international education and the use of strategic simulations such as Markstrat to develop students’ analytical, creative, and decision-making capabilities. I also engage in pedagogical research, including work on recognition and reward systems for teaching-focused academics and emerging areas such as paraeconomics and dark tourism. Across all aspects of my role, I am committed to creating inclusive, supportive, and intellectually engaging learning environments that empower students to shape their own educational journeys.